by Chris South

Announcing Prominence On-Site Marketing Model for Recruitment Agencies

Our brand-new recruitment marketing offering is designed to bridge the gap between the agency and the internal marketer. The Prominence On-Site model (our MPO offering) allows recruitment agencies to have their very own dedicated marketing manager in the office. They can take advantage of being on-site and working closely with your business, while still having access to our fantastic wider team of 20+ marketing specialists, which includes our senior leadership team, graphic designers, social media specialists, writers, email marketers, content creators and paid advertising specialists.

Essentially, they will be at the centre of the action and can get an insider’s scoop on the inner workings of your agency, enabling them to extract maximum impact from marketing initiatives and help you take your business to the next level. So, what could this look like for you?

Depending on what your agency needs, you might want one day, two days or even three days a week with a Marketing Manager in house. Once that’s decided, you’ll pay a monthly fee for this service, and we’ll get started on delivering results!

Hiring internally vs. Prominence On-Site

If you’re reading this, you might be thinking: “why is this a better option than hiring internally?” The answer is relatively simple. You get a fully trained, ready-to-go recruitment marketer who can hit the ground running, providing consistent support for your team for a significantly lower cost and dramatically reducing the onboarding time to get them up to scratch. And let’s not forget that you also sidestep the risk, time drain and costs that come along with hiring an internal team member!

Ultimately, all our marketing packages are flexible, but if you’re looking for a more hands-on approach to marketing, our Prominence On-Site model could be for you.

Some of the stand-out benefits include

One of our more recent clients, Evolve Talent, have taken us up on the offer, and (once lockdown is over) will be utilising our Prominence On-Site offering, with our Sydney-based Marketing Account Manager joining their team in the office one day a week.

Of course, we know every agency is unique and their requirements are different. An MPO model won’t be right for everyone, but it’s our commitment to remaining agile and flexible to meet our clients’ needs that has built our long-lasting client relationships. In fact, we’re thrilled to say the first client we ever had is still with us seven years later!

We are currently offering this service to all our AUS, NZ and UK clients but are open to discussing this option with any recruitment agency that feels this model will suit their needs, so why not reach out for a chat?

If this doesn’t sound like the right fit for you but you’re interested in exploring our other services, please get in touch and we can build a marketing package that fits around you and your business goals.

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

×
Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

×
Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

×
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

×
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