A Recruiter’s Guide to Twitter
Nearly a year ago I wrote a blog explaining what the average recruiter was like on Twitter, it can be found here, but in summary the average recruiter has 37 followers and really doesn’t get Twitter.
This follow up is designed for recruiters who recently attended an RCSA Greg Savage event and now feel the urge to get onto Twitter, or anyone else for that matter.
To recruit on Twitter the most important skills are learning how to find other users to track (stalk!), contact and engage. As a new user, learning to do this on Twitter can be tricky and time consuming, this blog provides an introduction to key tools that make this process easier.
Tweets are directly searchable on Twitter (our old blog goes into this in more detail) or you can use Followerwonk which searches Twitter Bios (here is a great guide to Followerwonk by 9 Clouds). The big problem with both of these options for recruiters is that a large proportion of users haven’t included their profession on their Twitter bio and they also don’t Tweet about their jobs.
Therefore as a recruiter searching and using Followerwonk is helpful to getting started, but to be successful it is important to further explore Twitter.
The great news is that no matter what you recruit it is unlikely that you will be the first person looking to identify a specific group of Twitter users.
In our last blog we covered how to create Lists, which is particularly helpful to create private groups of candidates or clients. However to save time it is easiest to find other people’s public Lists.
To find a list you can use Followerwonk to find industry influencers and then search for their Lists. Alternatively and probably easier you can search Twitter for Lists. To do this run a simple search then reformat it by Timelines to display only lists.
Since this article was published Twitter have made some changes (thanks to Andy Headworth for making us aware of this), the ability to sort by Timelines appears to have disappeared. Andy’s solution is to use the x-ray search string below from Google.
site:twitter.com inurl:lists <search word>
The good news is that x-ray search appears to work just as effectively as Timelines used to.
Once you have found a List you can then subscribe to it, view list members, or view the tweets of List Members.
As a recruiter it is logical to go through the List Members to find people to potentially contact, but it can be more powerful to subscribe to the List so that you can learn about users and find opportunities to engage.
Viewing feeds from Lists on Twitter is possible but it can be time consuming to flick between Lists. Instead I recommend creating a TweetDeck profile using your Twitter login details. TweetDeck allows you to view and engage with multiple list streams (for your different candidate and client groups) in one place.
Followers & Following
Just as important as Lists are a user’s Followers and those they have chosen to follow (Following). These are both excellent hunting grounds for like-minded Twitter users. Each new user may then have their own Lists or can be added to your own private Lists.
Twitter accounts from industry associations are a great place to start, as for many people these are the first users that they follow.
Another easy way to find relevant Twitter users is to cross reference from LinkedIn, Meetup or personal blogs.
Top Industry Lists
I can only really comment on good lists for the recruitment industry, but would love to build a list of top Lists for every industry. If you have examples of great industry specific Lists with more than 100 users please let me know (location specific is fine):
- New Zealand Recruiters – Recruiters who are active and live in New Zealand, with a few Australians thrown in for good measure
- Global Talent Acquisition & HR – From Sourcecon a large list of industry experts
- TChat – Everyone involved in TChat, mainly HR professionals and Recruiters in North America
Here is one industry List to get started:
About The Author
Chris has worked in the recruitment industry for 8 years, where he has been fortunate enough to spend considerable time getting to know the inner workings of three different recruitment sectors construction, technology and energy.
Most recently whilst recruiting high end technical professionals for the oil and gas industry in Houston, Chris was exposed to one of the most challenging labour markets in the world. The sourcing solutions he learnt to apply were far ahead of those that he had been exposed to back home, so he decided to return to New Zealand and share these insights with the local recruitment marketplace.
Now at Prominence Chris focuses on working with both agencies and employers to up-skill recruiters on social recruiting and also to advise on social employment branding. Through Prominence Chris also volunteers at tertiary education facilities to provide real world advice to students and career counsellors on how best to utilise social media for job search purposes.
Chris can be found on Twitter @findsouth