As the Managing Director of Prominence Chris South is an active keynote speaker, he has travelled over 100,000 KM’s to speak at conferences around the world. He has successfully delivered lecture and seminar based content across all areas of social recruitment and recruitment marketing, including several keynote presentations. Chris also volunteers as a keynote speaker at tertiary education facilities to provide real world advice to students and career counsellors on how best to utilise social media for job search purposes.

What People Say About Chris

“Chris has a really natural personality and style and was very engaging. He had interesting things to say and there were a lot of people lined up to ask questions after the session.”

“Chris gave us some great tips for implementing a successful digital marketing strategy within our business. His message was clear and easy to understand.”

Previous Speaking Engagements

2017

  • NPA Annual Director’s Conference – Cutting Through the Noise
  • LinkedIn Breakfast Seminar – Branding to Win
  • Recruitment Yarns – Recruitment Marketing for Agencies

2016

  • AUT Master Students – Personal Branding
  • RCSA Nursing Agencies Annual Meeting – Digital Marketing
  • Sourcing Summit (SOSU)

2015

  • Sourcecon Fall – Recruiting on Facebook – Dallas
  • ATC Australasian Talent Conference – Case Study, Recruitment Marketing – Auckland
  • AUT Talent Conference – Auckland
  • RCSA Annual Conference – Recruitment Agency Marketing – Hamilton Island
  • RCSA – PEARL Conference – Personal Branding for Recruiters – Melbourne
  • HR Leaders’ Summit – Social Media for HR – Auckland
  • RCSA – Social Media for Recruitment Managers – Auckland
  • HRINZ – An Introduction to Social Recruitment – Wellington
  • IT18 – Recruiting on GitHub & Stack Overflow – Auckland

2014

  • RHUBNZ – Recruitment White Noise & How to Rise Above It – Auckland
  • Massey University – Find Work as a Social Graduates
  • Unitec – Social Media for Entrepreneurs & Graduates
  • AUT – Utilising Social Media to Find Post Graduate Employment
Public Speaker - Recruitment

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

×
Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

×
Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

×
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

×
Case Study Request

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