Penny Kidd has worked in marketing and communications for nearly 20 years, creating content and campaigns for B2B, B2C and government organisations. Starting her career in the advertising industry, she has gone on to hold in-house positions including a spell with a Melbourne-based recruitment process outsourcing organisation.
Penny enjoys working with clients to bring their brand stories to life, developing compelling and persuasive content that informs, entertains and inspires. She has written everything from digital advertising copy and website content to product packaging and video scripts. She has a keen eye for detail, and a solid understanding of web analytics and SEO.
She holds a Bachelor of Business (Communication) from Queensland University of Technology and a Certificate in Digital Marketing from the Institute of Data and Marketing (IDM). Penny currently lives in Valencia, Spain where she works as a freelance writer and editor with organisations in Australia, New Zealand and the United Kingdom.