Recruitment Marketing Budget as a Percentage of Gross Profit – Are Times Changing Again?

One of the most frequent questions we are asked is around recruitment marketing budgets, specifically ‘what should be spent on marketing delivery and paid advertising? For most recruitment agencies, the largest marketing expenditure is dedicated to candidate attraction, historically this was focused on newspaper adverts but today is almost exclusively online job boards. Other significant […]

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The Best LinkedIn Account for Recruiters

  As part of my job I’m often asked by both in-house and agency recruitment managers for my advice around their level of LinkedIn investment. This is because the only readily available advice is from LinkedIn Sales Representatives or recruiters who have had prior exposure to Premium or Recruiter Products. This article is intended to […]

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How to Measure and Track Your Recruiter’s Personal Branding Efforts

In most cases, recruiters have larger professional networks than the recruitment agency they work for. We are also moving into an economy where consumers (in this case candidates and clients) expect to hear from individuals, rather than (or as well as) the company they represent. However, one of the biggest challenges faced by recruitment Directors, […]

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Protecting Your Recruitment Marketing IP

When we are speaking to a potential new recruitment customer, one of the questions that we are regularly asked is how as a recruitment industry specialist marketing agency we ensure that we avoid conflicts of interest when representing different recruitment agencies. In summary, we carefully manage our client relationships so that conflicts are avoided and […]

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LinkedIn Marketing for Medium-Large Recruitment Agencies

If you’re managing marketing for a recruitment agency that has multiple branch locations, either in the same country or across multiple regions, you could be missing a trick when it comes to the results gained from your LinkedIn Company Page. Most medium-large recruitment agencies own a myriad of LinkedIn Company Pages, some started by the […]

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What’s Going on in Recruiting Land at the Moment? Indeed, CareerOne, Monster, Randstad et al.

Imagine if you’d taken a short sabbatical, or even a holiday, three weeks ago. On return you’d wonder what the heck has happened to the recruitment industry. Who owns who, who’s sold to who and why are suppliers now competitors and vice versa? Yep I’m referring to the now highly publicised strategic moves made by […]

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

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Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

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Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

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Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

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Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

×
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

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Case Study Request

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