Recruitment Marketing business, Prominence further invests in Australian business and looks to other markets.

Prominence, Asia Pacific’s first and largest specialist outsourced marketing agency for the recruitment sector, has just completed a first round of external fund raising. Chris South, Managing Director of Prominence, commented on the expansion. “Over the last 18 months we have observed recruitment leaders becoming significantly more interested in their agency’s brand and how it […]

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LinkedIn Social Selling Index

Recruiters – Track Your Social Selling Power With This One Metric

The problem most recruiters face when it comes to their online sales brand is where to start and then more importantly what impact their efforts have. If you’re wondering where to start we suggest reading this great blog (ahem), but if you’re already doing the work but wondering if it’s really paying dividends, here is the […]

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Welcome to Our New Content Marketing Specialist: Shay Goodwin

We’re really excited to further strengthen our delivery team, with Shay Goodwin joining us fresh from the marketing department of UK recruitment firm nGAGE. At nGAGE Shay was responsible for building and editing content for a portfolio of 17 recruitment businesses across five core markets: STEM, Built Environment, Health & Social Care, Public Sector and […]

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Welcome to Our New Digital Marketer: Robert Gorrie

There is nothing we like more than welcoming new people into the Prominence office. We’re delighted to announce that Robert Gorrie has joined the business as a Junior Digital Marketing Specialist! Having just graduated from the University of Auckland with a double major in Finance and Marketing, Robert demonstrated a passion for the marketing section […]

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Prominence expands Australian footprint, recruiting industry marketing veteran Melissa Turkington to head up Sydney team

Prominence, Asia Pacific’s first and largest specialist provider of digital and social marketing services tailored specifically for the recruitment sector, has grown their Australian customer base to a point where it represents over half of their annual turnover. To support this customer base and to also respond to the ever-growing demand for outsourced marketing services […]

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

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Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

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Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

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Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

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Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

×
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

×
Case Study Request

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