Marketing, like any other specialist function, can feel like it has a language of its own. Phrases like user journey, brand personality, tone of voice and customer persona are commonly used but not necessarily explained upfront. And that’s not even starting on the acronyms! CPC, PPC, UX, USP… the list goes on. Here at Prominence, […]
Recruitment agencies across the globe have felt the squeeze of job board advertising prices with in recent years. In Australia, recruiters have described a spike in costs but reduced ad performance since Seek introduced their new model back in 2019, which included variable pricing for ads based on things like candidate availability and location. In […]
When you hear the name Tesla, you think of Elon Musk. Apple is synonymous with Steve Jobs and Microsoft with Bill Gates. Yes, these leaders are all billionaires and have run some of the most famous companies in the world. But they’ve also succeeded in building strong, recognisable personal brands. As a start-up recruitment agency, […]
You might call us biased, but we think marketing should be on the top of the list when slicing up the pie each financial year. Far more than the team who “make things pretty”, strategic marketing professionals can help increase a recruitment agency’s brand awareness, drive customers to your services, and ultimately increase your bottom line. […]
Scrolling through your LinkedIn feed can sometimes feel worthy of a game of bingo. How many times do we see #humblebrag posts with the sole purpose of self-promotion? We’re not saying that’s entirely a bad thing, but if you want your post to stand out from the crowd and effectively communicate your message to your […]
Building a marketing strategy for your recruitment agency is an essential step in aligning your sales and marketing teams, but it isn’t always a straightforward task. When you’re getting started, there are a couple of things you need to do first in order to make your marketing plan a success: 1) Identify your business goals […]