Why Prominence is an obvious fit for the UK recruitment market
We’ve known for years that Prominence is a perfect fit for the UK recruitment market – we’ve just been waiting for the right time. But one thing a global pandemic has taught me is that sometimes you just have to hit go and see what happens, which is exactly the conversation Chris and I had a couple of months ago, so here we are!
I never in a million years thought that I would base my career in the world of recruitment! However, I’ve been working in recruitment marketing for over six years. Starting out as an internal marketer in both London and Sydney, to where I found my feet at Prominence, as Marketing Account Manager, and then Marketing Strategy Manager.
As cliché as it sounds, I’ve loved being a part of the Prominence journey from a start-up (the business was just 6 people when I joined) to a global agency, with four offices in Australia, New Zealand, Malaysia and the UK. And each office chocker block with talented marketers! From senior strategy managers and social media managers to graphic designers, animators, paid advertising specialists, and exceptional copywriters.
Working with recruiters across Australia, being able to offer advice and direction that has genuinely contributed to the success of their business has been incredible. So much so, that I really struggled handing over my clients when I left Australia earlier this year! I’m looking forward to having that kind of relationship with agencies on this side of the world too.
So, why the UK?
The recruitment marketing world in the UK is fantastic (heaps more varied and innovative than Australia, but shh don’t tell them!). There are so many top marketers specialising in recruitment, which means that half of my job is already done – we’re not new to the market, so we don’t have to ‘sell’ agencies the benefits of partnering with an outsourced recruitment marketing agency.
In March 2018 we set up our third office in Kuala Lumpur, Malaysia. Now, we have over 10 people there who are all specialists in their own fields. Meaning we can work in both the APAC and European markets without issue – this also helps us have a huge breadth of services (did I mention we have internal animators working for us) and keep the costs low for the recruiters we partner with.
We pride ourselves on becoming an ‘arm of the business’ to deliver everything from the everyday marketing basics like social media management and electronic database mailers (EDMs), to major projects like brand redesigns, salary surveys, SEO website projects and CPC paid advertising campaigns – all part of an annual marketing strategy and under one monthly cost.
If you’re thinking about outsourcing your recruitment marketing, someone said this to me recently which might help with making up your mind:
“I completely understand why companies outsource their marketing – for the cost of hiring one internal marketing specialist, you can have access to a whole team of experts. And you’re not relying on one person to have all the knowledge, and staying up to date with the latest trends”.
And that pretty much sums it up.
Drop me an email at email@example.com if you’d like to have an initial conversation about what we do, and how it could work for you. I know lockdown 2.0 hasn’t been ideal, but I really think spending some extra time over the next months to think about how you want to position your marketing strategy coming out of this is incredibly important.