One of the most commonly cited assumptions is that the balance of power has shifted from candidates to clients almost overnight, and therefore all marketing efforts should be geared towards clients. There is most definitely a degree of reality here as there are fewer roles in the market and finding and securing them is […]
One of the most frequent questions we are asked is around recruitment marketing budgets, specifically ‘what should be spent on marketing delivery and paid advertising? For most recruitment agencies, the largest marketing expenditure is dedicated to candidate attraction, historically this was focused on newspaper adverts but today is almost exclusively online job boards. Other significant […]
In the first part of our new podcast series, I’m joined by our Content Editor, Shay Goodwin, to discuss voice search and what this latest tech development means for the recruitment world. Listen to it, below: Chris SouthAs Director of Prominence, Chris is the first person recruiters speak to when trying to get […]
This year I’m sad to say the Prominence team won’t be in Fiji for the annual RCSA conference. This isn’t out of a lack of desire to be there, more that we just have too much else on in taking care of our existing clients! So, with various members of the team having attended the […]
As part of my job I’m often asked by both in-house and agency recruitment managers for my advice around their level of LinkedIn investment. This is because the only readily available advice is from LinkedIn Sales Representatives or recruiters who have had prior exposure to Premium or Recruiter Products. This article is intended to […]
In most cases, recruiters have larger professional networks than the recruitment agency they work for. We are also moving into an economy where consumers (in this case candidates and clients) expect to hear from individuals, rather than (or as well as) the company they represent. However, one of the biggest challenges faced by recruitment Directors, […]
Recruitment Yarns is just over a week away, and whilst I’m not looking forward to a month on the road, away from my family, I am incredibly excited about meeting a large number of people from the Australian and New Zealand recruitment community. There are a range of great track leaders in all locations and […]
Unless you’ve been living under a rock for the past week, you’ve probably heard about PwC’s epic mix-up at this years’ Oscars. The mistake, and its resulting actions, have highlighted just how much damage one small slip up can cause to your brand, and how it’s nearly always best to take accountability and try to […]
When we are speaking to a potential new recruitment customer, one of the questions that we are regularly asked is how as a recruitment industry specialist marketing agency we ensure that we avoid conflicts of interest when representing different recruitment agencies. In summary, we carefully manage our client relationships so that conflicts are avoided and […]
One of the key measures of how strong your online brand is, is the volume of RELEVANT website visitors it receives. It doesn’t matter if you have the flashiest, best looking website in your region or even country, if you don’t have enough people seeing it, the design means nothing. The higher the number of […]