As a recruiter, hiring a marketing marketing for your recruitment agency likely feels a bit out of your comfort zone. Hiring salespeople is relatively straightforward (you know they will have to meet their targets or hit the road), but hiring a Marketer can be a whole different ball game. If you’re in the process of […]
We’re a festive bunch at Prominence, so we had a think about how we can do something cool this year for recruitment agencies to help spread a little holiday spirit (we need some after the year we’ve all had!). So, we’re offering any recruitment agency that gets in touch a custom-designed festive logo to use […]
We’ve known for years that Prominence is a perfect fit for the UK recruitment market – we’ve just been waiting for the right time. But one thing a global pandemic has taught me is that sometimes you just have to hit go and see what happens, which is exactly the conversation Chris and I had […]
As I’ve embarked on the launch of the UK office, I’ve been speaking to as many recruitment professionals as possible to get their thoughts on the market over the last 6 months, and their outlook for 2021. On the whole, the outlook is optimistic! Things are starting to pick up again, and lockdown 2.0 hasn’t […]
Wow, where do we start with an article titled “what is digital recruitment marketing”?! Firstly, it is important to debunk some of the myths that exist around digital versus regular recruitment marketing: Contrary to popular belief, offline (job ads, events, etc) and online marketing both still have a place in a recruiter’s marketing toolkit. However, […]
The Australian recruitment marketing sector is continuously changing, and never more so than now. If you are wondering what marketing your recruitment agency should be doing, take a read of these six marketing tips specifically for recruitment agencies. Recruitment Marketing Tip #1: Get More Out of Your Website The quality of recruitment websites has increased […]
One of the most commonly cited assumptions is that the balance of power has shifted from candidates to clients almost overnight, and therefore all marketing efforts should be geared towards clients. There is most definitely a degree of reality here as there are fewer roles in the market and finding and securing them is […]
One of the most frequent questions we are asked is around recruitment marketing budgets, specifically ‘what should be spent on marketing delivery and paid advertising? For most recruitment agencies, the largest marketing expenditure is dedicated to candidate attraction, historically this was focused on newspaper adverts but today is almost exclusively online job boards. Other significant […]
Not surprisingly, when we speak with prospective clients, one of the first questions we get asked is: “Can you tell me the differences between hiring an in-house marketer and outsourcing to an agency?” We’re obviously biased, but the reality is that there isn’t a simple answer to this question, as a lot depends on the […]
Over the last month, chances are you have been prompted at least once to review a restaurant, hotel or any one of hundreds of other products or services. The difference, compared with only a few years ago is the broad variety of websites that now request reviews. Some are very specific to the industry that […]