When we are speaking to a potential new recruitment customer, one of the questions that we are regularly asked is how as a recruitment industry specialist marketing agency we ensure that we avoid conflicts of interest when representing different recruitment agencies. In summary, we carefully manage our client relationships so that conflicts are avoided and […]
Authenticity is a word that is probably said too often in the marketing world. Endless rhetoric on why being authentic, genuine and real (especially when it comes to those pesky millennials) is the only way to appeal to people and grow your business in today’s #fastpaced, #VUCA world. If that is indeed the case, the […]
We’re always interested in the variety of different ways recruitment businesses choose to market themselves. This week we think we’ve spotted an industry first, Loyalty Schemes Marketing. Global giant Randstad has partnered with a New Zealand airline points programme, offering one Airpoint for every hundred dollars spent on temp, contract or permanent fees. It’s definitely […]
Instagram isn’t new, but it has some of the best engagement levels of all the social channels, in fact it has the highest engagement after Facebook (just look at the diagram on the below!). So obviously one of the big questions often raised in our training sessions is: can we recruit using Instagram? My answer […]