We’ve had our fair share of ‘uncertain times’ in recent years and marketing is often first on the chopping block as a ‘non-essential’ business item when it comes to cutting costs. But there is so much data to support the fact that maintaining marketing activity through turbulent times results in businesses coming out stronger than […]
When you hear the name Tesla, you think of Elon Musk. Apple is synonymous with Steve Jobs and Microsoft with Bill Gates. Yes, these leaders are all billionaires and have run some of the most famous companies in the world. But they’ve also succeeded in building strong, recognisable personal brands. As a start-up recruitment agency, […]
Nearly every business we work with is now operating a candidate short market. Obviously, this means that candidates themselves are receiving significantly more recruiter and job approaches. Our job as marketers has been flipped on its head, to looking for ways to support recruiters as they try to make their candidate outreach and approaches stand […]
You might call us biased, but we think marketing should be on the top of the list when slicing up the pie each financial year. Far more than the team who “make things pretty”, strategic marketing professionals can help increase a recruitment agency’s brand awareness, drive customers to your services, and ultimately increase your bottom line. […]
Launching a marketing campaign can be an exhilarating moment as you watch your creative baby head out into the world. And while we can get caught up in initial indicators of success from the number of shares and follows to website visits, our interest tends to wane over time. As a result, we lose track […]
As a Recruiter, hiring a Marketing Manager for your recruitment agency can feel a bit out of your comfort zone. Hiring salespeople is straightforward – as you know they will have to meet their targets or hit the road – but hiring a Marketer can be a whole different ball game. If you’re in the […]
Scrolling through your LinkedIn feed can sometimes feel worthy of a game of bingo. How many times do we see #humblebrag posts with the sole purpose of self-promotion? We’re not saying that’s entirely a bad thing, but if you want your post to stand out from the crowd and effectively communicate your message to your […]
We’re a festive bunch at Prominence, so we had a think about how we can do something cool this year for recruitment agencies to help spread a little holiday spirit (we need some after the year we’ve all had!). So, we’re offering any recruitment agency that gets in touch a custom-designed festive logo to use […]
We’ve known for years that Prominence is a perfect fit for the UK recruitment market – we’ve just been waiting for the right time. But one thing a global pandemic has taught me is that sometimes you just have to hit go and see what happens, which is exactly the conversation Chris and I had […]
As I’ve embarked on the launch of the UK office, I’ve been speaking to as many recruitment professionals as possible to get their thoughts on the market over the last 6 months, and their outlook for 2021. On the whole, the outlook is optimistic! Things are starting to pick up again, and lockdown 2.0 hasn’t […]