Press Releases Archives - Prominence Recruitment Digital Marketing

Prominence UK is now LIVE

12/10/202022/09/2022 by Amber Loach

Prominence UK is a go! Australasian outsourced recruitment marketing agency opens its doors in London

The past year has been a rollercoaster for businesses across the world, to say the least, and Prominence has not been immune to the effects. But the recruitment marketing agency is taking challenges in its stride and leveraging new market opportunities through the launch of Prominence UK – with marketing buff and long-time team member […]

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24/04/201826/04/2018 by Chris South

Recruitment Marketing business, Prominence further invests in Australian business and looks to other markets.

Prominence, Asia Pacific’s first and largest specialist outsourced marketing agency for the recruitment sector, has just completed a first round of external fund raising. Chris South, Managing Director of Prominence, commented on the expansion. “Over the last 18 months we have observed recruitment leaders becoming significantly more interested in their agency’s brand and how it […]

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06/06/201726/04/2018 by Chris South

Prominence expands Australian footprint, recruiting industry marketing veteran Melissa Turkington to head up Sydney team

Prominence, Asia Pacific’s first and largest specialist provider of digital and social marketing services tailored specifically for the recruitment sector, has grown their Australian customer base to a point where it represents over half of their annual turnover. To support this customer base and to also respond to the ever-growing demand for outsourced marketing services […]

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17/09/200320/09/2021 by Chris South

Announcing Prominence On-Site Marketing Model for Recruitment Agencies

Our brand-new recruitment marketing offering is designed to bridge the gap between the agency and the internal marketer. The Prominence On-Site model (our MPO offering) allows recruitment agencies to have their very own dedicated marketing manager in the office. They can take advantage of being on-site and working closely with your business, while still having […]

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

Click-through-rate optimisation
Increasing quality scores
Increase landing page experiences
Bid adjustment techniques
Staying up-to-date on negative keywords
Setting up automated rules to help maintain the account’s full potential

Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

Click-through-rate optimisation
Increase landing page experiences
Bid adjustment techniques
Setting up automated rules to help maintain the account’s full potential

Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

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