Recruitment News

 by Prominence Team

Spending Too Much on Jobs Boards? Here’s How Marketing Can Solve the Problem

Recruitment agencies across the globe have felt the squeeze of job board advertising prices with in recent years. In Australia, recruiters have described a spike in costs but reduced ad performance since Seek introduced their new model back in 2019, which included variable pricing for ads based on things like candidate availability and location. In […]

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in Recruitment News / Tips & Tricks 0 comments
 by Amber Loach

Marketing in Uncertain Times: The Dos and Don’ts

We’ve had our fair share of ‘uncertain times’ in recent years and marketing is often first on the chopping block as a ‘non-essential’ business item when it comes to cutting costs. But there is so much data to support the fact that maintaining marketing activity through turbulent times results in businesses coming out stronger than […]

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in Marketing News / Recruitment News 0 comments
 by Chris South

What is Digital Recruitment Marketing?

Wow, where do we start with an article titled “what is digital recruitment marketing”?! Firstly, it is important to debunk some of the myths that exist around digital versus regular recruitment marketing: Contrary to popular belief, offline (job ads, events, etc) and online marketing both still have a place in a recruiter’s marketing toolkit. However, […]

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in Marketing News / Recruitment News 0 comments
 by Chris South

Installing a Zoom Virtual Background

Got your new, custom-made Zoom virtual background but not sure how to install it? Our easy tutorial covers all the steps, from setting up your Zoom account straight through to successfully uploading your new virtual background. HOW TO INSTALL A CUSTOM ZOOM VIRTUAL BACKGROUND Download and launch the Zoom application. To upload your virtual background […]

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in Recruitment News 0 comments
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

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Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

×
Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

×
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

×
Case Study Request

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