Recruitment agencies across the globe have felt the squeeze of job board advertising prices with in recent years. In Australia, recruiters have described a spike in costs but reduced ad performance since Seek introduced their new model back in 2019, which included variable pricing for ads based on things like candidate availability and location. In […]
We’ve had our fair share of ‘uncertain times’ in recent years and marketing is often first on the chopping block as a ‘non-essential’ business item when it comes to cutting costs. But there is so much data to support the fact that maintaining marketing activity through turbulent times results in businesses coming out stronger than […]
Launching a marketing campaign can be an exhilarating moment as you watch your creative baby head out into the world. And while we can get caught up in initial indicators of success from the number of shares and follows to website visits, our interest tends to wane over time. As a result, we lose track […]
Building a marketing strategy for your recruitment agency is an essential step in aligning your sales and marketing teams, but it isn’t always a straightforward task. When you’re getting started, there are a couple of things you need to do first in order to make your marketing plan a success: 1) Identify your business goals […]
Wow, where do we start with an article titled “what is digital recruitment marketing”?! Firstly, it is important to debunk some of the myths that exist around digital versus regular recruitment marketing: Contrary to popular belief, offline (job ads, events, etc) and online marketing both still have a place in a recruiter’s marketing toolkit. However, […]
One of the most commonly cited assumptions is that the balance of power has shifted from candidates to clients almost overnight, and therefore all marketing efforts should be geared towards clients. There is most definitely a degree of reality here as there are fewer roles in the market and finding and securing them is […]
Back in April, we put our heads together at Prominence to come up with ways that we can help those that have been affected more than us by COVID-19. We found a way we can enable recruiters to look a little more professional for their video calls or just simply to have a bit more […]
Got your new, custom-made Microsoft (MS) Teams virtual background but not sure how to install it? Our easy tutorial covers all the steps, from uploading your image straight through to successfully video calling! HOW TO INSTALL A CUSTOM MICROSOFT (MS) TEAMS VIRTUAL BACKGROUND Locate the background folder on your computer by copying and pasting this […]
Got your new, custom-made Zoom virtual background but not sure how to install it? Our easy tutorial covers all the steps, from setting up your Zoom account straight through to successfully uploading your new virtual background. HOW TO INSTALL A CUSTOM ZOOM VIRTUAL BACKGROUND Download and launch the Zoom application. To upload your virtual background […]
For those that missed it, in February, Facebook rolled out its first dedicated jobs platform (read more here). It now seems that all of the major tech players have an eye on the jobs market, with Google last week announcing its flagship Jobs product. You can read more about the launch of Google Jobs here. […]