LinkedIn Marketing for Medium-Large Recruitment Agencies

If you’re managing marketing for a recruitment agency that has multiple branch locations, either in the same country or across multiple regions, you could be missing a trick when it comes to the results gained from your LinkedIn Company Page. Most medium-large recruitment agencies own a myriad of LinkedIn Company Pages, some started by the […]

Read More

How to Film a Recruitment Video Yourself – Lights. Camera. Action!

For decades, video has been a prominent medium used by businesses to engage with customers and consumers. Let’s not forget that even in the 1960s and 70s, corporate videos in some form were being filmed using film or reel, and distributed via Television adverts. Fast forward to today with the digital age in full flow and corporate/recruitment […]

Read More

8 Steps to Recruitment Marketing Success

Recruitment agencies are rapidly waking up to the realisation that marketing is becoming a critical element of ongoing business success and growth. You’ve only got to look at posts such as this from Australian recruitment commentator Greg Savage, who lists branding as one of the essential strands of the modern day recruiter’s DNA. So as […]

Read More

How to Recruit Top Talent With Pokemon Go

  If you haven’t heard of it by now, where have you been? Pokémon Go is the latest viral sensation storming people’s smartphones, turning the world into an augmented reality Pokémon catching ground for everyone with a mobile internet connection. After already overtaking Tinder, Pokémon Go is now looking to surpass Twitter in daily active […]

Read More
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

×
Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

×
Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

×
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

×
Case Study Request

×