Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is used to advertise your business to target candidate or client recruitment audiences based on their specific search terms and geography. Campaigns can be geared towards active or passive audiences, depending on the desired outcome. The most common channels for recruiters include Google (AdWords) and Bing.Key Uses in Recruitment
- Targeting job seekers searching for specific jobs
- Targeting job seekers searching for specific information, i.e. Medical Recruitment Agency
- Targeting employers searching for specific information, i.e. Hire a Contractor Sydney CBD
- Promoting client branded campaigns