FAQ#1: Why outsource rather than hire internally?

Outsourcing isn’t for everyone, but gone are the days when firms try to do everything themselves. You may already have your recruitment database sat in the cloud, your emails hosted by Microsoft or Google, accounts and payroll run by a third party or your HR issues dealt with by a consultant. Marketing is no different. The major benefit is that you get the expertise of an entire team for the cost of one junior internal resource. There is definitely an element of control having someone sat in the office all day, however when it comes to results the reality is far different.
 

FAQ#2: Why not just use a regular marketing provider?

This one is easily answered – the recruitment sector is unlike any other. The time it takes for an external marketing provider to come up to speed with the various industry nuances (for you and them) is enormous. Our team come from both recruitment and marketing backgrounds, ensuring we understand your market.
 

FAQ#3: How do you manage conflicts of interest between agencies?

The simple answer is that we have built our reputation on our ethical and transparent approach to business. The longer answer contains several components. Firstly, if an idea is unique to your business, it remains that way. Even with an internal marketer this isn’t the case, they can leave for the competition and take the idea with them, or someone else can simply copy you. Secondly, we have strict Chinese walls internally, keeping each client’s work separate from one another and ensuring confidential information is never shared across clients. Thirdly, we firmly believe the benefits you get from our industry experience having worked with just recruiters for such a length of time far outweighs the small risks.
 

FAQ#4: Can we engage Prominence alongside an internal marketer?

Yes and we have several clients that do. We can make your marketer’s life easier, eradicating the need to juggle multiple vendors for each marketing element and providing support and expertise across either delivery or strategy.

 

FAQ#5: How much of the leadership’s time does marketing take up?

We exist to make your life easier. However, we won’t partner with recruitment agencies that aren’t fully invested in marketing. It is a two way street and success requires a certain amount of your time and opinion. On average our clients normally spend between 2 and 4 hours a month working with us on marketing.
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

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Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

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Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

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Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

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Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

×
Case Study Request

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