Does your recruitment agency have a LinkedIn Company page? If so, you need to read this blog or risk not being ready for key LinkedIn changes due to roll out anytime now.
It’s long overdue but LinkedIn has finally started to make a number of changes to its desktop platform, this includes a new news feed and company page layout/design.
As a recruitment agency, LinkedIn is obviously one of the main branding channels, so it’s important to make a few key changes prior to the new roll out so your brand doesn’t get caught out.
First, this is what the new Company Page will look like to LinkedIn users:
Right now, the only thing you really need to worry about updating is your main banner image. The current dimensions are 626 pixels wide by 220 pixels high and it is presented like this:
The new dimensions are 1536 pixels wide by 768 pixels high but because of how it is presented you’re going to need to be a little more clever with how you create your image.
Here are the new dimensions and a couple of pointers to help you with creating a new banner, ready for the update:
– For photographs we recommend ensuring that it has a resolution of at least 200dpi
– The top of the area where your profile image and title is displayed, will overlap the banner image.
– Total image size : 1536 x 768
– Desktop View : 1536 x 474
– Area that will be covered by information box in desktop view : 906 x 54
There are a couple of things to avoid when creating your banner image.
Uploading an image that is too small or a low resolution will cause it to be blurry and illegible;
Making your logo or featured image too large will cause it to be blocked out by the information box;
Here is an example of a perfectly made banner;
Good luck, if you need a hand creating a new company page banner please feel free to get in touch with our team. We’ve got three great designers who’d be happy to help you out.
Whilst we’re at it, has anyone else noticed that on a free account, you can now no longer view who’s viewed your profile and that search is becoming increasingly limited on free and Premium accounts? Watch this space for more on a rumour that recruiter’s best friend, Advanced Search, will soon disappear from some accounts.
