Outsourced
Marketing

Our results speak for themselves

Our marketing campaigns look great and will definitely increase the recognition of your brand with candidates, clients and recruiters, however, what really stands us apart from other marketing agencies is that everything we do focuses exclusively on achieving tangible end results through targeted lead generation. Don’t take our word for it! Having taken over marketing from a previous in-house marketing manager, here is what we achieved for one recruitment agency in just 12 months:  

Total Website Visitors

+47% (25,500 extra visitors a year)

Google Search Visitors

+37%

LinkedIn Audience Reach

+11,991% (1.5 million people each year)

LinkedIn Followers

+80%

Website Job Applications

+88% (2,250 extra applications)

Additional Revenue

+22%

 

Our clients choose to work with us because they want to:

  • Increase brand recognition
  • Enter new markets
  • Build talent pipelines
  • Stand out from the competition
  • Attract active and passive candidates
  • Reduce their reliance on job boards
  • Engage new and existing clients
  • Automate leads
  • Become an employer of choice for recruiters

“The Prominence team are an integral part of our business. Their ability to understand our strategy and the marketing direction we require is critical to our success. They deliver high quality work with minimal guidance, this is refreshing.”

Liza VizChief Executive, Beyond Recruitment

Choose from the following marketing services

We have one of the largest marketing delivery teams in Australasia and therefore have the capabilities to offer a broad range of marketing services as part of our delivery packages.  

Marketing Strategy

Virtual CMO

  • Marketing Meetings
  • Board Reporting
  • Marketing Analytics
  • Personal Branding Training

Content Marketing

  • Blogs/Ghost Written Blogs
  • Press Releases
  • Infographics
  • Social Media Marketing Cards
  • Job Marketing Cards

Paid Digital Advertising

  • Display Advertising
  • Display Retargeting
  • Search Engine Marketing
  • Lead Generation

Paid Social Advertising

  • Social Advertising
  • Social Retargeting
  • Landing Pages
  • Call Tracking

Social Media Management

  • Social Content Management
  • Audience Engagement
  • Electronic Database Mailers/Newsletters

Projects

  • Research/Whitepapers
  • Capability Statements/ Brand Brochures
  • RFI/RFP Documentation
  • Collateral

Video & Podcasts

  • Podcast Editing
  • Video Filming Direction
  • Video Editing Direction
 
 
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

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Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

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Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

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Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

×
Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

×
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

×
Case Study Request

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