Prominence UK is now LIVE

Prominence UK is a go! Australasian outsourced recruitment marketing agency opens its doors in London

The past year has been a rollercoaster for businesses across the world, to say the least, and Prominence has not been immune to the effects. But the recruitment marketing agency is taking challenges in its stride and leveraging new market opportunities through the launch of Prominence UK – with marketing buff and long-time team member Amber Loach at the helm as Director.

Previously serving as Marketing Strategy Manager, Amber was one of the first employees in the Prominence Australia business and has proved time and time again that her dedication to clients, knowledge of the recruitment world and marketing expertise are second to none. A UK office has been in the pipeline for Prominence for several years, and with recent events leaving Amber stranded in England, it quickly became clear that this was the perfect chance to hit go!

“When I joined Prominence, opening a new business in a new country was not something I had my sights on, but the opportunities and support Chris and the Prominence team have given me have been incredible,” said Amber.

“I’m stoked to be back in London and ready to bring the success Prominence has had in Australia and New Zealand to Europe!”

Prominence Managing Director Chris South commented that “We have been strategically working our processes with a view to bringing a unique offering to England for some time now. Having built a following in Australia through her work, Amber is the perfect person to take our brand and way of doing things to this new market.”

“For me personally, after nearly 15 years away it feels like a bit of a homecoming, so I am absolutely thrilled to be in a position to do this,” he added.

In the current environment, it has never been more important to stand out from the crowd. Prominence’s results-focused in-bound digital marketing services are proven to enhance the productivity and profitability of recruitment agencies. The marketing business targets three core recruitment audiences referred to as “the three Cs”: Candidates, Clients and Consultants (recruiters). Each of these requires a different strategy but they are all focused on producing the same end-result – an increased volume of quality jobs and improved job fill rates.

 

Contact

For more information or to request Prominence’s latest case studies, please contact:

Amber Loach

Director – UK

+44 7561 385709

Email: amber.loach@prominence.social

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Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

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Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

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Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

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Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

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Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

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Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

×
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

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Case Study Request

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