Recruiters – Track Your Social Selling Power With This One Metric
The problem most recruiters face when it comes to their online sales brand is where to start and then more importantly what impact their efforts have. If you’re wondering where to start we suggest reading this great blog (ahem), but if you’re already doing the work but wondering if it’s really paying dividends, here is the one tracking tool that you should use.
Introducing the LinkedIn Social Selling Index
Firstly, this isn’t a new tool, LinkedIn made the Social Selling Index (SSI) available to the masses in 2015, however, unless you have a dedicated LinkedIn Account Manager it’s unlikely you will have heard of it.
LinkedIn defines the SSI as a tool for measuring the four pillars of social selling skills and execution, namely: establishing your professional brand, finding the right people, engaging with insights, and building strong relationships.
According to LinkedIn data, SSI leaders generate 45% more opportunities per quarter and are 51% more likely to exceed their sales quota. Even if these statistics are only half right, as a recruiter it still makes a compelling case for maintaining a strong SSI.
Your SSI gives you a ranking out of 100, with a further break down by each of the four social selling pillars and is updated reasonably regularly (you can see how your score changes on a weekly basis). The average SSI in the Staffing and Recruiting sector is a whopping 30 out of 100, so it’s not going to take much to stand out from the crowd!
To find out your score, follow this link: https://www.linkedin.com/sales/ssi
Let’s face it, as recruiters, a large part of our role is sales. There are many ways to make sales easier and utilising social media to not only ensure your profile can be found but also to build relationships is now a critical part of this (just ask Greg Savage!).
P.S.: We know a lot of people like to use other social networks, however, love it or hate it, LinkedIn is without question the primarily commercial channel. If you’re trying things like Twitter or Facebook then Klout could be an option, but we really wouldn’t worry about this too much.