Recruitment Marketing
Services

We’re not just a marketing agency. We’re recruitment industry marketing specialists.

Every recruitment agency throughout Australia, New Zealand and the UK is unique; servicing different industries and locations, and trying to achieve their own individual objectives. The good news is that no matter what your agency’s objectives, there are now proven recruitment marketing methods available to boost brand awareness, generate leads, increase candidate, client and recruiter engagement, and even automate the process of acquiring them.

Recruitment Marketing Services

Outsourced Marketing

When you engage Prominence as your outsourced marketing partner, not only do you get extensive digital marketing expertise but you also get access to a team that are recruitment industry specialists. We’ll work with you to build a bespoke marketing delivery package that best suits your agency’s goals. See More
 

Social Advertising

No matter what your recruitment marketing objective social media advertising provides a compelling case as a solution. We have successfully built and managed social media advertising campaigns to attract passive and active clients, candidates and recruiters. See More
 

Digital / PPC Advertising

We are the only marketing agency that is Google certified and specialises in running digital campaigns for the recruitment sector. This means we can get your campaigns up and running faster and deliver the results your business needs to stay ahead of the competition. See More
 

Online Salary Checker

Even with the huge range of salary survey data available, one of the biggest demands from both employers and job seekers remains specific salary data. By offering your audience instant access to this data through our Online Salary Checker tool your recruitment business is able to drive warm business development leads to your recruiters.See More
 

Brand Identity & Design

With our roots firmly embedded in the recruitment sector we know exactly what is needed to build a highly successful recruitment agency brand. Our brand identity and services are used from full re-brands through to general brand refreshes. Each and every project is bespoke and includes everything your recruitment business needs to stand out from the crowd in the 21st century.See More
 

Website Content Writing

There are thousands of recruitment firms in Australia, for your business to be found on Google, it is essential that your website copy is written with the latest search engine optimisation (SEO) techniques. Our team of Australian-based copywriters have a track record of writing content that gets recruitment agencies to the very top of Google.See More
 
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

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Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

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Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

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Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

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Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

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Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

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Case Study Request

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