Talking Recruitment Marketing @ Recruitment Yarns 2017
Recruitment Yarns is just over a week away, and whilst I’m not looking forward to a month on the road, away from my family, I am incredibly excited about meeting a large number of people from the Australian and New Zealand recruitment community.
There are a range of great track leaders in all locations and we are fortunate enough to be one of them, involved in sessions in every city. Our sessions are designed for recruitment leaders or managers no matter the stage of your current marketing efforts. Although these are quick roundtables, some of the subjects that we intend to cover or provide advice around include the following:
Succeeding in a ‘review’ society
Reviews are going to be one of the most challenging aspects for many recruitment firms over the next few years. This is because society as a whole is getting used to reviewing everything. If you don’t take control of your review process, unwanted negative reviews could cause all sorts of damage, from losing preferred supplier agreements through to simple things like top-quality candidates choosing to not work with your business.
How to get your recruiters involved
In most cases, recruiters have significantly larger professional networks than the recruitment agencies themselves. This means if you can effectively engage your recruiters to support your marketing efforts it can expedite your progress and significantly increase your brand reach. We’ll talk about a range of ideas here, from getting your recruiters active on social media to getting them blogging on behalf of your company.
We are always being asked what are the latest and most effective marketing tools? This question is normally from recruitment agencies that pride themselves on being industry leaders. The reality however, is that whilst there is a new social media platform almost every month, there are very few that can add significant value to recruitment marketing. Even networks like Twitter which have been around for a long while hold very little value for 99% of recruitment agencies.
Automated leads machines
In the world of marketing receiving high-quality automated leads is the holy grail. The good news is that whether you’re looking for clients or candidates, gaining automated leads is possible. However, it does require a well thought out strategy and also producing material people truly want to access.
Avoiding wasted time and money
As previously mentioned, a lot of time can be wasted focusing on networks that aren’t going to produce results, however, it is not just the choice of channels it is also the type of content and how you choose to manage this, that affects how efficient your business is. We’ll provide examples from our years of recruitment marketing experience that will save you both time and money.
Getting sales collateral right
Most of you probably have sponsored or exhibited at conferences and printed off the obligatory sales brochures, branded USB sticks and other merchandise, however, just because everybody else is doing this doesn’t mean it is right for your business. We will show you ideas that work both at conferences and in terms of arming your recruiters with material they can use to get and successfully run client visits.
It is not just clients and candidates that are important, most agencies these days are also focusing on how they can attract recruiters to their business. Marketing can be a great way of doing this, from videos profiling a team, to careers pages, to new social media tools designed specifically for recruiting recruiters, we will show you what works.
Tips on leading from the front
For top performing CEOs, it’s now almost mandatory to be more actively visible and accessible, on company channels, through formal networks and also on social media. It is no different for recruitment leaders. We will show you some simple tips to elevate your own brand to a thought leadership position.